Archives

Social Media Pitfalls to Avoid

Social media use continues to rise and shows no sign of stopping. If your company has not yet established a presence on social media, now is the perfect time to do so. However, before jumping in feet-first, keep in mind that good social media execution starts with a good overall strategy in place. As you

Crisis Planning: How Your Company Benefits Even Without a Crisis

(Part one of a three part series on crisis planning.) In the event of a crisis – no matter the size or the scope – involving your brand, all your stakeholders will benefit from your company planning ahead. We mean everyone: your talent, your customers, your vendors, your investors, your community—as well as the media

Media Training 101

Media training is a lot like riding a horse. Once you do it with a little success, it is easier to mount up and try again. If you practice media training (or worse yet, go on a real interview) with low success, you will be all the more intimidated to try it again.