Crisis Planning: How Your Company Benefits Even Without a Crisis
Posted by admin
on June 18, 2015
(Part one of a three part series on crisis planning.)
In the event of a crisis – no matter the size or the scope – involving your brand, all your stakeholders will benefit from your company planning ahead. We mean everyone: your talent, your customers, your vendors, your investors, your community—as well as the media outlets that may be called upon to communicate your issue.
However, even if you never have a crisis, or you only have a smaller-scale issue that needs prompt addressing, the preparation process for a “big event” offers numerous rewards. Through the process of planning, you will establish new procedures, identify strong speakers, align objectives across departments, and grow communication confidence on your team.
Building a comprehensive crisis plan also:
- Provides leadership and public affairs staff the chance to discuss challenges before they arise
- Serves as the catalyst to develop a communications contact list and spokesperson hierarchy (beneficial for positive news opportunities/product launches as well)
- Encourages the creation and/or fine-tuning of messaging about your business
- Helps your employee population understand what to do in an emergency situation.
Read more by clicking here: Crisis Planning Part 1