Grassroots marketing, often called “word of mouth,” isn’t about marketing things the normal way. It’s a strategy that depends on coming up with tactics so unusual and unique that networks of people will enthusiastically talk about your product or service to everyone they know. Instead of spending large amounts of money on a conventional advertising campaign, you work to reach people in more unconventional ways that will catch their attention and build “buzz.”
There are many benefits to a well-conceived grassroots marketing campaign: it’s low cost, it creates great buzz, the message is delivered by the credible voices of your customers. Most important of all? Grassroots marketing campaigns build brand loyalty in a big way.
Waller PR can help you:
- Determine specific demographics and “raving fans” to engage in campaigns
- Help you reach audiences that don’t usually respond to traditional marketing
- Develop and implement creative grassroots campaigns that utilize a wide range of interactive tools (everything from viral videos, giveaways and social media posts to branded merchandise and temporary tattoos!)
- Build a measurement program so you can track your program results