What your company and employees do in the first 24 hours of a crisis – both decisions and actions – can have a profound positive or negative effect on your reputation. It really does not matter the size or the degree of the situation; in the day of citizen journalists, global media and social media channels, you don’t have the opportunity to retract unprepared or brand-damaging words or deeds after they are out there.
A comprehensive crisis communication plan allows a company to communicate effectively and strategically with its many audiences in the event of any type of crisis. Having a plan, and familiarizing your team members with the plan, can also give your leader s confidence to speak and to direct activities when time is of the essence.
Waller can help your team with:
- Creating a plan that includes policies, forms and chain of command information
- Creating a “dark website” to be used for crisis situations
- Evaluating your mobile/online ability for disseminating communication
- Crisis media training
- Plan introduction and practice drills
- Updating key media, safety reporting entities, emergency responders and utilities in your area
- Merging multiple plans (such as a permit required plan with a corporate plan)