Notion: a noun for idea or view

There is something a little pretentious about the word blog, don’t you think? At WallerPR we do have opinions, views and convictions about our profession and how to best communicate. Yet, the outcomes of our team’€™s collaborative and creative style is perhaps more appropriately described with words like ideas, impressions, perceptions, instincts or thoughts. We have different notions about the way to treat our clients, care for one another and tell important stories. Our notions differ from the pack, our parents, and sometimes from a customer. That’s cool. That is how great dialog begins and what long-lasting relationships are based on. We hope you find some value in the following notions we have shared.

Media Training 101

Posted by on April 22, 2015

Media training is a lot like riding a horse. Once you do it with a little success, it is easier to mount up and try again. If you practice media training (or worse yet, go on a real interview) with low success, you will be all the more intimidated to try it again.

Crisis Planning: How Your Company Benefits Even Without a Crisis

Posted by on June 18, 2015

(Part one of a three part series on crisis planning.) In the event of a crisis – no matter the size or the scope – involving your brand, all your stakeholders will benefit from your company planning ahead. We mean everyone: your talent, your customers, your vendors, your investors, your community—as well as the media

Social Media Pitfalls to Avoid

Posted by on October 30, 2015

Social media use continues to rise and shows no sign of stopping. If your company has not yet established a presence on social media, now is the perfect time to do so. However, before jumping in feet-first, keep in mind that good social media execution starts with a good overall strategy in place. As you