Cooking with Spices Has Health Benefits

Posted by kristy on June 21, 2016

One of the many great opportunities that come from working on earned media strategies and tactics for Cancer Treatment Centers of America (CTCA) is the chance to learn and to educate others. From the danger of sun over-exposure to benefits of health screenings, we help get the word out to readers, listeners, viewers and web surfers.


At recent pitch to a major daily newspaper was on nutrition therapy. Many cancer patients experience gastrointestinal symptoms during chemotherapy, and planed nutrition therapy can help restore digestive health, prevent malnutrition and provide dietary recommendations during treatment. With the goal of helping patients to stay strong and nourished, CTCA shares trending and time-proven topics through information and classes about healthy eating habits with caregivers and family members.


We pitched a story on the power of spices and the reporter had a blast with the hand-on aspects of her story. The resulting article, photos and a great demonstration video to DIY curry powder can be found here: Fighting with Flavor.